This postcard was printed to place in Walmart shopping bags to alert Walmart shoppers that veterinary care was available at their store.
The design’s layout was based on the clinic murals inside Walmart stores (see below example) for brand recognition. I chose icons and contrasts in font size and color to simply communicate the types of services the clinic provided and draw emphasis to affordable pricing.
I chose to place the special offer in a bold coral bubble to draw the most emphasis to the CTA.
