I updated digital assets for internal use for Catholic Health Services for the organization’s 40th anniversary branding.
I chose dark blue to use in all backgrounds. For the desktop wallpaper, I overlayed a transparent blue color block over a medical image. I chose a photo that included branded colors, including dark blue, light blue, and yellow. I chose to place the logo in the bottom left corner, allowing for adequate space for desktop files over the empty space in the design.
The organization needed a looping 15-second video. I chose a blue gradient for the background, and the loop begins and ends fading from/to black. It is introduced with a large anniversary logo, fading as another appears in the corner. The logos are set at 70% transparency, and none of them overlap within the other’s boundaries to protect screen pixels.
For the video call background, I included a similar blue gradient as the screensaver, though with a lighter blue from the organization’s style guide. I included overlapping cross icons in reduced opacity, similar to CHS’s prayer card, with the anniversary logo in the opposite right corner.