All copies included branding for the sub-brand, EPC2, as the company offered both client-facing services and content as well as information about the new satellite clinic/partner clinic concept for veterinary business owners.
I chose the primary photo that was used on clinic murals (see example below) for brand recognition. I blocked off the bottom of the photo in a green color bar, similar to the clinic mural and to also draw a distinct line between the image and content below.
X/Twitter
For the X (then Twitter) banner, I followed a similar design as the Facebook graphic, however, I the veterinarian and dog needed to be centered to include all necessary elements (such as the stethoscope, her hands, etc.) in the X banner dimensions.
Since the original photo cropped part of the veterinarian’s ponytail, I chose to blur a new, simpler ponytail edge into the blue background. I did this to mimic the way the door and wall behind the dog blur and fade to white.
For the LinkedIn banner, I chose to use the same edited version of the photo that was used for the X banner.